In the Hand of Dante

It’s time for another AppSumo Review! This Action Video’s headline was “Grasshopper.com got big through extremely creative marketing, learn the tactics” and led in with a story about Grasshopper’s Jonathan Kay getting kicked out of SXSW by police. That’s attractive to me, so I bit. To be honest, I didn’t read through all the rest [...]

I’m a real fan of AppSumo, and really do look forward to their emails to see what kinds of cool offers will be on hand for the coming days. It’s always a grab bag pricewise, which adds to the fun. Some offers are free, some are $249, many come in between $25-$99. Generally, about half [...]

I’ve messed around with Facebook ads before, but never with any real success. It’s not an intuitive process, nor does Facebook make it very easy to figure out what’s actually going on with the ads dashboard. The financial commitment itself makes all the buggersome aspects even harder to handle, so when I saw that AppSumo [...]

I’ve only seen CDBaby.com mentioned in one other place, so when AppSumo offered an action class of CDBaby’s founder Derek Sivers talking for 45+ minutes, I wasn’t immediately sure if I should check it out. But the description was, in typical AppSumo fashion, full of interesting tidbits, namely, how Sivers had turned a side hobby into [...]

I picked up another AppSumo action video called “Blogging for Startups: Straightforward steps to get more traffic and conversions”. It’s a great conversation between Andrew Warner of Mixergy and Hiten Shah from KISSmetrics. These are cool dudes. Warner runs Shah through some of the steps that KISSmetrics used to blow up their traffic and sell [...]