- This is a real picture of my face and Rick’s book
We have all seen blog posts like these:
10 Strategies to be a Better Blogger
9 Social Media Power Tips
15 Ways to Engage Your Audience Online
744 Beautiful Uses for Bacon
Rick Bakas, the Director of Social Media Marketing at St. Supery Vineyards, has written a book that effectively encapsulates, expands upon, and thoroughly collects all those wayward posts into one easy-to-read format (OK, so that bacon post probably doesn’t exist, but if it did, Rick would write it).
Quick Bites: 75 Savory Tips for Social Media Success is Rick’s attempt to make sense of all the competing lists of “things you ought to do to make social media work”, and he does it swimmingly. He’s a branding expert with years of experience, so it’s not like these are all untested hypotheses; they are strategies that work. All 75 tips are presented with simple descriptions and examples.
I won’t list any of the “quick bites” here – you can buy the book for those – but I will say that if you can imagine the types of things that would appear in such a collection, you’ll find them in Quick Bites. There are more than a few surprises, so don’t expect that you already know it all. Rick’s got a great way of presenting a lot of the more common and common-sense social media strategies in nuanced, multi-dimensional ways.
It’s a pretty quick read, but I think that even those of us familiar with many of the social web’s tools will refer to the tips within for a deeper understanding of the why and the how of online communication. Bingo bango bongo pongo go buy the book.
*** This post is part of the “Blog Every Day Challenge“, which I have undertaken in homage to John Haydon, a captain of social media and inbound marketing for non-profits. A few months back he did the same thing. Granted, all of his posts imparted some kind of value to his readers (and he has many). I’m blogging about the same old stuff. Don’t call it “general interest”, because I think that it goes without saying that humans should generally be interested in what I’m doing. :) ***
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