I saw this exciting piece over at Philanthrocapitalism about…philanthrocapitalism, of all things, in 2010. Here’s a super-good thing to put at #3:
3) Malaria will be the cause of the year, centered on the World Cup in South Africa. The Malaria No More campaign, backed by Bill Gates and a bunch of corporate sponsors including Rupert Murdoch’s Newscorp, has been gathering momentum in 2009 and its publicity is due to peak around the global media event of the year in the summer of 2010. With the world focused on Africa, political leaders and the continent’s super-rich will be under pressure to show that they are committed to the fight to stop this preventable disease that kills a million people a year.
via Philanthrocapitalism » The Year of Giving Dangerously.
It’s going to be a good year. :)
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